Our company was originally founded in 1981 in Dubai, UAE, under the commercial name of Brooch Fashion. Quality over quantity has been our goal from the beginning, and we’ve kept this goal alive to this day.  

Our clients trust us because of the quality of our hospitality products, from the material to the manufacturing. We got our start in 1981 as the leading uniform supplier for the Americana group in UAE, Kuwait, and Oman and have since expanded to provide the highest quality products that deliver unforgettable luxury to the hospitality industry. 

We have supplied uniforms, chaise lounges, umbrellas, and fine linens for banquet requirements to most of the international hotel chains in Dubai and Abu Dhabi, including:  

• Le Meridien 
• Sheraton 
• Crowne Plaza 
• Forte Grand 
• Jebel Ali hotel
• Al Waha hotel 
• Al Jazeera hotel
• Metropolitan Hotel 
• Dubai World Trade Center 
• Jebel Ali Port 
• Abu Dhabi National Hotels company 
• Al Sheikh Eissa ebn Zayed Al Nahyan Palace  

In 2000, we began our work in Egypt with the following hotels among others,

• Mena House Oberoi 
• Movenpick Cairo-Media City 
• Oberoi Philae 
• Movenpick Pyramids 
• Oberoi Sahl Hasheesh
• All of Swiss Inn Hotels and Resorts 
• Le Meridien Pyramids
• Sonesta Beach Sharm El Sheikh 
• Sonesta Club Sharm El Sheikh
• Le Meridien Luxor
• JW Marriott Hotel Cairo 
• Le Meridien Cairo Airport
• Conrad Sharm El Sheikh
• Dusit Thani LakeView Cairo
• Sheraton Montazah

In Kuwait, we worked with Marina Hotel and Safir Hotel as well.

And as of 2022, we are back again in Dubai as Hesham Aboelfetouh Turnkey Projects Contracting LLC to continue the journey we started in 1981. We look forward to working closely with our oldest clients and creating a fresh chapter with new clients.